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Most of the time, marketing research is a great business. We have terrific, smart, creative clients who give us exciting and challenging projects. We have great respondents who are interested in helping businesses better meet their needs and improve products on the market. We work with companies of all sizes in a wide range of …
Tag Archives: HUTs
What to Look For in a CLT/iHUT Data Collection Partner
All marketing research data collection partners are not equal, especially when you are conducting CLTs (central location tests) and iHUTs (in-home use tests). CLTs and iHUTS often require a larger sample for quantitative results. They also tend to be very complex – fielding with a large number of people in one or more settings locally …
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