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All marketing research data collection partners are not equal, especially when you are conducting CLTs (central location tests) and iHUTs (in-home use tests). CLTs and iHUTS often require a larger sample for quantitative results. They also tend to be very complex – fielding with a large number of people in one or more settings locally …
Continue reading “Looking for a CLT/iHUT Partner? 10 Red Flags to Avoid!”
They may be small, but their impact is huge. According to a recent survey, 87% of parents surveyed say their children influence their purchase decisions. Just about half (48%) of parents report that their children influence purchases specifically for the child, while more than one-third (36%) say their children influence purchases for the entire household. …
Continue reading “7 Tips for Conducting iHuts and CLTs with Kids”
