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Most of the time, marketing research is a great business. We have terrific, smart, creative clients who give us exciting and challenging projects. We have great respondents who are interested in helping businesses better meet their needs and improve products on the market. We work with companies of all sizes in a wide range of …
Tag Archives: CLT
CLT, HUT, iHUT, etc. : What Are These and What’s Right For You?
The world of product testing has generated many acronyms. A simple Google search reveals the following: CLT – central location test HUT – home use test iHUT – in-home use test And then, to further complicate the matter, some sources say that the “U” in these acronyms stands for use, some say usage, and still, …
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What to Look For in a CLT/iHUT Data Collection Partner
All marketing research data collection partners are not equal, especially when you are conducting CLTs (central location tests) and iHUTs (in-home use tests). CLTs and iHUTS often require a larger sample for quantitative results. They also tend to be very complex – fielding with a large number of people in one or more settings locally …
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