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In today’s fast-paced business environment, efficient logistics can make or break a company’s success. Whether you are shipping products to your customers or collecting valuable market research data, having a reliable logistics partner is essential. That’s where Reckner comes in. Why Choose Reckner for Your Logistics Needs? Reckner is not just your average market research …
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All marketing research data collection partners are not equal, especially when you are conducting CLTs (central location tests) and iHUTs (in-home use tests). CLTs and iHUTS often require a larger sample for quantitative results. They also tend to be very complex – fielding with a large number of people in one or more settings locally …
Continue reading “Looking for a CLT/iHUT Partner? 10 Red Flags to Avoid!”
iHUTs accomplish several objectives that get you closer to what consumers actually think and what they are looking for.
They may be small, but their impact is huge. According to a recent survey, 87% of parents surveyed say their children influence their purchase decisions. Just about half (48%) of parents report that their children influence purchases specifically for the child, while more than one-third (36%) say their children influence purchases for the entire household. …
Continue reading “7 Tips for Conducting iHuts and CLTs with Kids”
Most of the time, marketing research is a great business. We have terrific, smart, creative clients who give us exciting and challenging projects. We have great respondents who are interested in helping businesses better meet their needs and improve products on the market. We work with companies of all sizes in a wide range of …
The world of product testing has generated many acronyms. A simple Google search reveals the following: CLT – central location test HUT – home use test iHUT – in-home use test And then, to further complicate the matter, some sources say that the “U” in these acronyms stands for use, some say usage, and still, …
Continue reading “CLT, HUT, iHUT, etc. : What Are These and What’s Right For You?”
All marketing research data collection partners are not equal, especially when you are conducting CLTs (central location tests) and iHUTs (in-home use tests). CLTs and iHUTS often require a larger sample for quantitative results. They also tend to be very complex – fielding with a large number of people in one or more settings locally …
Continue reading “What to Look For in a CLT/iHUT Data Collection Partner”
Whether you call them iHUTs, HUTs, In-Home Usage tests, Home Use Tests, or even In-Home User tests, this methodology is very popular with the marketing research community. And for a good reason. Understanding and testing how consumers use a product in their home (or, in some cases, a home-like setting) can help manufacturers make final …
