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The world of product testing has generated many acronyms. A simple Google search reveals the following: CLT – central location test HUT – home use test iHUT – in-home use test And then, to further complicate the matter, some sources say that the “U” in these acronyms stands for use, some say usage, and still, …
Continue reading “CLT, HUT, iHUT, etc. : What Are These and What’s Right For You?”
All marketing research data collection partners are not equal, especially when you are conducting CLTs (central location tests) and iHUTs (in-home use tests). CLTs and iHUTS often require a larger sample for quantitative results. They also tend to be very complex – fielding with a large number of people in one or more settings locally …
Continue reading “What to Look For in a CLT/iHUT Data Collection Partner”
Whether you call them iHUTs, HUTs, In-Home Usage tests, Home Use Tests, or even In-Home User tests, this methodology is very popular with the marketing research community. And for a good reason. Understanding and testing how consumers use a product in their home (or, in some cases, a home-like setting) can help manufacturers make final …
